Structure Me, Coach: 10-Week Business Structuring & Brand Strategy Program

Structure Me, Coach is a highly structured, hands-on 10-week program that provides business owners with the clarity, strategy, and operational framework needed to build a brand that stands out, connects with the right audience, and scales efficiently.

This program focuses solely on brand strategy, audience targeting, and business structure—not technical setups like CRM integration or website development. Those services are separate add-ons for businesses that need automation or web presence.

If you’ve been struggling with direction, wasting time on trial and error, or feeling stuck trying to grow, this program is designed to give you the exact roadmap you need.

What’s Included in Structure Me, Coach?

This program is broken into three critical phases, each designed to build upon the last for a well-rounded, strategic transformation.

Phase 1: Brand Foundation & Identity (Weeks 1-3)

Before you can market your business effectively, you need a strong foundation that differentiates you from competitors and ensures consistency in how you present your brand.

What We Cover:

✅ Core Values & Mission Development – Define the “why” behind your business to build a brand that attracts loyal customers and makes decision-making easier.

→ Why? Businesses without a clear mission often struggle to create compelling messaging and attract the right clients. A defined mission statement acts as your north star for all branding and marketing decisions.

✅ Unique Selling Proposition (USP) – Pinpoint what makes your business different and better than others in your industry.

→ Why? Without a clear USP, you’ll get lost in a saturated market. This process helps you articulate why customers should choose you over competitors, leading to higher conversion rates.

✅ Brand Voice & Messaging – Develop a consistent tone and language for your brand that connects emotionally with your ideal audience.

→ Why? A scattered or inconsistent brand voice confuses potential clients and weakens trust. This step ensures you sound authoritative, relatable, and consistent across all platforms.

💡 Outcome:

✔ You gain a clear and confident brand identity that guides all future marketing and sales strategies. ✔ Your brand message stands out in a crowded market, attracting the right clients effortlessly.

Phase 2: Audience, Content & Marketing Strategy (Weeks 4-6)

Marketing is not about selling to everyone—it’s about speaking directly to the right audience with content that resonates. This phase eliminates guesswork by identifying exactly who you should target, where to find them, and how to reach them.

What We Cover:

✅ Target Audience Profiling – Create a detailed breakdown of your ideal client, including their:

✔ Demographics (age, income, profession, location)

✔ Psychographics (values, pain points, desires)

✔ Buying behavior (decision-making process, objections, motivators)

→ Why? Without this clarity, your marketing efforts will be generic and ineffective. Knowing your audience deeply allows you to speak their language and sell with precision.

✅ Content Strategy & Calendar – Develop a structured content plan that aligns with your audience’s interests and purchasing behavior.

✔ What topics drive engagement?

✔ How often should you post, and on which platforms?

✔ What format works best (videos, articles, case studies, etc.)?

→ Why? Many businesses post randomly without a strategy, leading to inconsistent engagement. A well-planned content calendar ensures you’re always top-of-mind for potential customers.

✅ Marketing & Outreach Plan – Create a roadmap for reaching and nurturing leads through:

✔ Social media strategy

✔ Email marketing

✔ Strategic networking and partnerships

✔ Online and offline outreach methods

→ Why? A random marketing approach leads to unpredictable results. This structured plan ensures that every marketing effort has a clear goal and measurable impact.

💡 Outcome:

✔ You’ll have a data-driven marketing plan that ensures you’re always targeting the right audience at the right time.

✔ Your content strategy will be organized, purposeful, and designed for engagement & conversion.

Phase 3: Operations & Scaling (Weeks 7-10)

Once your brand identity and marketing strategy are in place, the next step is to streamline operations so your business can scale without overwhelming you.

What We Cover:

✅ Workflow & Process Optimization – Identify bottlenecks and inefficiencies in your business operations and restructure them for maximum efficiency.

✔ Where are you losing time?

✔ What processes can be automated?

✔ How can you optimize client onboarding, sales, and service delivery?

→ Why? Many business owners waste hours on repetitive tasks or deal with chaotic processes. This step helps you work smarter, not harder, ensuring smooth daily operations.

✅ Scaling & Growth Strategy – Develop a roadmap for sustainable growth, including:

✔ Revenue goals and pricing strategy

✔ Hiring and team expansion planning

✔ Resource management and budgeting

→ Why? Growth without a structured plan leads to burnout. This strategy helps you scale in a controlled and profitable way.

💡 Outcome:

✔ You’ll have efficient systems in place, freeing up time to focus on business growth.

✔ Your business will be structured for long-term scalability, allowing you to take on more clients without feeling overwhelmed.

Who is This Program For?

✅ Entrepreneurs struggling with clarity, structure, and brand positioning.

✅ Business owners who need a marketing plan that actually converts.

✅ Founders ready to optimize their operations and scale strategically.

✅ Military-affiliated business owners looking for an organized and structured approach to running a successful business.

Program Tiers & Investment

• Standard: $4,000 – Full business structuring & brand strategy program.

• Enhanced: $5,000 + $297/mo – Includes everything + Website & CRM setup.

• Premium: $8,000 + $297/mo – Includes everything in Enhanced + VIP Content Day.

💡 Note: CRM automation and website development are separate services that can be added based on your business needs.

Who is NOT a Good Fit for Structure Me, Coach?

🚫 Business Owners Looking for a ‘Done-for-You’ Service

✔ This is a strategy and coaching program, meaning you’ll be responsible for implementing the strategies provided.

✔ If you’re looking for someone to set up your business, build your website, or handle marketing execution, you may need a DFY (done-for-you) service instead.

🚫 Those Who Need Immediate Sales Instead of Business Structuring

✔ If you’re looking for fast cash flow strategies or short-term sales tactics, this program focuses on long-term stability and operational efficiency, not quick revenue spikes.

🚫 People Unwilling to Implement Strategies

✔ This program requires active participation and execution. If you struggle with accountability or prefer someone else to do the work, this isn’t the right fit.

✔ You must be willing to take action on the strategies provided.

🚫 Business Owners Who Want One-Off Coaching Instead of a Full Structure

✔ If you only need a quick session for advice on one specific area (marketing, operations, automation, etc.), a one-time strategy session would be a better fit.

✔ This program covers full business structuring over 10 weeks, which requires commitment and follow-through.

🚫 Entrepreneurs Already Working With Another Business Coach or Strategist

✔ If you’re currently engaged in another coaching program, this may lead to conflicting strategies and diluted focus.

✔ To get the most out of Structure Me, Coach, you need to fully commit to the framework provided, without mixing multiple coaching approaches.

Why Choose Structure Me, Coach?

This program is more than just advice—it’s a step-by-step transformation that takes your business from scattered and overwhelming to structured, streamlined, and scalable.

By the end of the 10 weeks, you’ll:

✔ Have a clear brand foundation and messaging strategy.

✔ Know exactly who to target and how to reach them.

✔ Run a business that operates efficiently, freeing you to focus on growth.

Your business, structured for success.